Job Summary

We are seeking a results-driven Digital Marketing Specialist to develop and execute digital marketing strategies that increase brand awareness, generate leads, drive engagement, and support overall business growth across various digital channels.

Key Responsibilities

• Develop and implement effective digital marketing campaigns and strategies.
• Manage the company’s social media platforms and overall online presence.
• Create engaging content for social media, websites, email campaigns, and other digital platforms.
• Plan, execute, and monitor paid advertising campaigns across social media and other digital platforms.
• Monitor campaign performance and prepare regular reports and insights.
• Conduct market and competitor research to identify trends, opportunities, and areas for improvement.
• Optimise digital campaigns to improve reach, engagement, conversions, and ROI.
• Plan and manage email marketing campaigns and customer engagement initiatives.
• Collaborate with creative, sales, and other departments to achieve marketing objectives.
• Stay up to date with digital marketing trends, tools, technologies, and best practices.

Requirements

• 1–3 years of proven experience in digital marketing.
• Strong knowledge of social media marketing and digital advertising.
• Experience managing paid advertising campaigns and analysing campaign performance.
• Good understanding of SEO, content marketing, email marketing, and digital analytics.
• Proficiency with tools such as Google Analytics, Meta Ads Manager, Google Ads, Canva, or similar platforms.
• Excellent written and verbal communication skills.
• Strong analytical, creative, and problem-solving abilities.
• A degree or relevant certification in Marketing, Communications, Business, or a related field is an advantage.