Job Summary

A private healthcare network in Lagos is seeking an experienced and commercially minded Brand & Communications Manager to lead brand strategy, communications, client engagement, and digital health adoption.

Key Responsibilities

• Develop and execute brand and communications strategies aligned with business goals.

• Strengthen brand positioning, messaging, and consistency across all channels.

• Develop campaigns to improve client engagement, retention, and service utilization.

• Create clear, compelling content for healthcare services, products, and campaigns.

• Lead communications strategies to drive awareness and adoption of CRICARE, the company’s mobile health app.

• Manage media relations, press releases, corporate communications, and thought leadership.

• Track campaign performance, including engagement, conversion, lead generation, retention, digital adoption, and ROI.

• Provide insights and recommendations to management based on performance data.

Requirements

• Bachelor\’s degree in Communications, Marketing, Mass Communication, Journalism, PR, or a related field.

• Minimum 5 years’ experience in brand, communications, marketing, or PR.

• Proven experience owning and executing communication strategies end-to-end.

• Strong writing, strategic thinking, analytical, and stakeholder management skills.

• Experience demonstrating measurable campaign results.

• Healthcare or other regulated-industry experience is an advantage.