Job Summary

Our client, a leading Nigerian producer of quality PVC ceilings under the Paragon PVC brand, is seeking an experienced and commercially driven Sales & Marketing Manager to lead revenue growth, business development, distributor expansion, and digital marketing initiatives across Nigeria and West Africa.

The successful candidate will be responsible for developing sales strategies, expanding distribution networks, building strategic industry relationships, strengthening brand visibility, and leading the sales and marketing team to achieve business objectives.

Job Responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly, and annual revenue targets.

• Identify major construction projects and convert business opportunities into profitable sales.

• Recruit, develop, and manage wholesalers and distributors capable of purchasing and stocking products in large volumes.

• Build strategic relationships with architects, quantity surveyors, contractors, property developers, and other key construction industry stakeholders.

• Expand the company’s corporate customer base and market presence across Nigeria and West Africa.

• Lead digital marketing initiatives, including social media management, website management, online advertising, and lead generation.

• Plan and manage marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other relevant platforms.

• Strengthen brand visibility through strategic partnerships, engaging content, and targeted marketing campaigns.

• Monitor competitors, industry trends, and customer needs to identify new business opportunities.

• Lead, coach, and manage the sales and marketing team to achieve measurable results.

• Prepare regular sales performance, marketing effectiveness, and market intelligence reports for management.

• Travel across Nigeria and, when required, West Africa to develop business relationships and drive growth.

Requirements

• BSc/HND in Architecture, Quantity Surveying, Marketing, Business Administration, or a related discipline.

• An MBA, MSc, MA, or other relevant postgraduate qualification is an added advantage.

• Qualified Architects or Quantity Surveyors with strong commercial and sales experience will be highly considered.

• At least 7 years of proven experience in sales, marketing, and business development, preferably in the PVC, plastics, building materials, or construction industry.

• Strong understanding of digital marketing, social media management, online advertising, and lead generation.

• Demonstrated ability to grow revenue, develop distribution networks, and achieve sales targets.

• Excellent leadership, negotiation, communication, presentation, and relationship management skills.

• Strong knowledge of the construction industry and an established professional network are highly desirable.

• Willingness and ability to travel extensively when required.